From ideas that don't make sense to the joys of being wrong. Whatever floats your boat (or pool mattress), our strategist Vince has listed 3 must-read books for your summer holiday. And if you don't like them... they make a mean fly swatter. How's that for strategy!?

1. Alchemy: The Surprising Power of Ideas That Don't Make Sense

Rory Sutherland

Why is Red Bull so popular – even though everyone hates the taste? A must-read that shows you why you have to bypass reason if you want to influence people’s choices. Funny as hell and applicable to everything in life!

2. Think Again: The Power of Knowing What You Don’t Know

Adam Grant

Even more power: Think Again is about the joy of being wrong and the benefit of doubt. In a world that’s changing faster than ever, our mindsets have to follow. We can all learn to rethink, and this book will help you in doing so.

3. Eat Your Greens

Wiemer Snijder

“How can we sell more, to more people, and for more money?“ is the central question in Eat Your Greens. This book challenges the way we think, via recent advances in marketing science. Not just opinions but evidence-based thinking that challenges our beliefs and improves effectiveness!