A new life for old lamps.

Client: Recupel

Lamps are tiny things that might seem unimportant. But they shed their light on many memorable moments in our lives. The least we can do is recycle them when they are broken, to give them a new life. Because when recycled, the raw materials in lamps and fixtures can be reused to make new electronics.

We let two famous Belgian cartoonists shine in this campaign: Jeroom Snelders and Philippe Geluck. They helped us spread Recupel’s message in a crossmedia campaign, but also designed an exclusive collection of lamps, made from recycled and reused materials.