And then the banker said “Allô, Mr. Jacques”

In 2023, after the acquisition of AXA Bank, Crelan became Belgium’s fifth-largest bank. To align with this new position, we created a fresh communication platform for Crelan, emphasizing their broad offerings with a personal touch.

The campaign highlights how Crelan combines the services of a large bank with the personalized approach of a smaller one. Through TV, radio, print, and digital media, we are bringing this new identity to life, with the tagline “Crelan, daar wordt u beter van” emphasizing the unique benefit of working with Crelan.