Become rich, leave your car at home

For the “Week of Mobility,” we launched a campaign highlighting the financial advantages of sustainable transport. The campaign for Brussels Mobility features characters who save money by choosing alternatives to driving, allowing them to embrace a “nouveau riche” lifestyle with luxurious clothing and jewelry.

The campaign promotes cycling, walking, public transport, and car-sharing. The visuals and videos, directed by Usman Abdoul and produced by RAKET, our in-house production team, encourage people to explore greener transport options on Brussels Mobility’s website.