BrusselsFit, the biggest outdoor gym in Brussels

Client: Bike for Brussels

Many people who live in Brussels take their car to go to work or enclose themselves inside a gym to stay fit. But they could kill two birds with one stone and get their daily exercise by cycling to work. That way, Brussels transforms into an enormous open-air gym.

The online campaign video presents the many advantages of the newest and biggest gym in the country: BrusselsFit.