#CleanYourStreetView

Client: Mooimakers

In October, the Google Car will drive around Belgium. This is the moment we choose to raise awareness among Flemings about the problem of illegal waste. How?

By inviting them to clean up their streets before the Google Car passes through. A funny way to make sure that streets will be clean in real life, but also online for the next coming years. The campaign was launched on social with geo-targeted videos showing streets close to people, in order to reach them personally.