De Jaarlijkse Reminder

Client: Alzheimer Liga Vlaanderen

Everyone knows that people with dementia forget things. But it’s far less common knowledge that they often feel forgotten themselves. With this concept that will return yearly on World Alzheimer’s Day, we are giving the problem the attention it deserves. With the help of our campaign ambassador Dieter Coppens, we asked everyone in Flanders to tie a knot in a handkerchief, scarf, shoelace … to show that they won’t forget about dementia.