Deliciously smart

Come a casa®, the well-known ready-to-heat meal brand in Belgium and Poland, teamed up with us to create a new brand story. Building on their recent success and growth, we developed a clear, creative platform around a simple promise: Come a Casa®, deliciously smart.

Our goal was to highlight the convenience of ready-to-heat meals without compromising on taste or quality. We brought this to life through four humorous 20-second videos, each showing how Come a casa® is the smart solution in everyday situations - from busy parents to awkward first dates.

Directed by Fred De Loof and produced by Hamlet, the videos aired in Belgium and Poland, while the campaign also took off online with influencer-driven content on TikTok and Instagram - quickly reaching over 416.000 views and nearly 16.000 likes.