From Brussels to Paris with Lotto

The road to the Olympics was long and challenging, but Lotto proudly supports Team Belgium and Paralympic Team Belgium as a long-time partner. Thanks to Lotto players, Belgian athletes receive vital financial support to pursue their dreams.

As a tribute to the communities shaping these athletes, we unveiled murals in their hometowns. In Ypres, a massive mural honors basketball star Emma Meesseman at the sports complex where her journey began. Similarly, a mural near Nelson Onana’s hockey club celebrates the rising Red Lions player.

Murals also highlight kayaker Artuur Peters in Pelt and wheelchair sprinter Léa Bayekula in Brussels. These works honor not only the athletes but also their roots: the clubs, schools, families, and communities that helped them thrive.

The campaign features OOH displays, meaningful activations, and events like the fan village in Middelkerke and the Lotto Belgian House in Paris. In collaboration with BOIC and Paralympic Team Belgium.