Full digital clarity.

Client: De Morgen

De Morgen offers its audience digital content on global topics as well as on matters that affect you personally. And through different touchpoints: podcasts, topic-based newsletters, online cases…

We highlighted this multitude of content sources with an equally diverse set of campaign assets, each time integrating two relevant topics: one global news topic versus a topic that affects you personally.

We also gave unsubscribed readers free access to the entire app through unique qr-codes that were spread through a guerilla campaign in places where people usually read abandoned newspapers for free.