All Projects
Look for looks
Client: Zalando
At Les Ardentes (July 11-14 of 2024) in Liège, we launched “Look For Looks” for Zalando, a street style hunt where festivalgoers can win must-have outfits. Four talents - stylist Trish Beghin, DJ Jacques Basoka, artist Carl Cash Knight, and dancers Angetwins - curated unique looks worn on the festival grounds.
A Zalando booth showcased these outfits, doubling as a chill space and inspiration hub. Festivalgoers who spotted the looks could enter to win them, while Zalando scouted stylish attendees and shared their outfits online with shoppable links.
Targeting Gen Z fashion lovers, the campaign celebrated self-expression through streetwear, with visuals by Oriane Verstraeten and Studio Alfons. Content appeared on OOH, DOOH, social, and OLV platforms.
