Safety cake

Client: Renault & Responsible Young Drivers

Apparently, people drive more carefully when there’s food on the passenger seat than when there is a person sitting there. We created the Safety Cake to highlight this absurd fact, a cake so fragile that it forces us to drive safer.

If the Safety Cake is tasty? Dude, that’s not the point. The idea is that we have to realize how crazy it is to drive better with food than with human being. We should just drive carefully at all times.

Well if you don’t get it, whatever. Don’t eat too much cake and drive safe.