Safety earworms

Client: Bike for Brussels

If we say “Who let the dogs out”, the first thing that will come to mind will probably be WHO, WHO, WHO, WHO…

That’s what we call an earworm. An irritating phenomenon we used as an asset for Bike for Brussels to prevent cyclists from wearing headphones. So they no longer need to listen to music through headphones as they cycle. And by doing so, they can hear the city’s sounds and ride safer.