Showing right, the right way

Client: Vluchtelingenwerk

For Vluchtelingenwerk, an organization that helps refugees in Belgium, mortierbrigade recycled the posters and slogan of the Flemish extreme-right party, by welcoming refugees with their own campaign.

Last elections Flandres didn't show itself very open towards refugees. We wanted to change the negative "Our People First" message to a positive "Our People Too" message.

Digital

On the website we also reused negative extreme-right material (in the form of racist tweets) to bring a positive message.

Check out the site here.