Client: Vluchtelingenwerk
For Vluchtelingenwerk, an organization that helps refugees in Belgium, mortierbrigade recycled the posters and slogan of the Flemish extreme-right party, by welcoming refugees with their own campaign.
Last elections Flandres didn't show itself very open towards refugees. We wanted to change the negative "Our People First" message to a positive "Our People Too" message.
![](https://mortierbrigade.com/images/cases/_gallery/09238_MOR_Pro_actief_Poster_A2_4.jpg)
![](https://mortierbrigade.com/images/cases/_gallery/09238_MOR_Pro_actief_Poster_A2_2.jpg)
![](https://mortierbrigade.com/images/cases/_gallery/09238_MOR_Pro_actief_Poster_A2_3.jpg)
![](https://mortierbrigade.com/images/cases/_gallery/09238_MOR_Pro_actief_Poster_A2_1.jpg)
Digital
On the website we also reused negative extreme-right material (in the form of racist tweets) to bring a positive message.
![](https://mortierbrigade.com/images/cases/_gallery/mockup.jpg)
![](https://mortierbrigade.com/images/cases/_gallery/ookonzemobiel.jpg)