Sticky ads

Tec7 is a glue that is designed for professional use in construction, that works on every kind of surface. To raise awareness in the Netherlands, we created a series of ads that are only 3 seconds long, that serve as the glue to stick the other ads in a commercial break together. At the end of the break, a 10 second ad explains to make the core message stick: Tec seven. And everything sticks. Even radio ads.