The return of Baudouin

Client: Brussels Mobility

This time we discover Baudouin, the king of predictions, in his holiday home. He explains in detail why he loves the end-of-year holidays. The challenging weather conditions and the numerous opportunities to drink excessively increase the risk of having an accident. And that, of course, is what makes him happy.

The campaign encourages young people not to let him win by offering several solutions to avoid driving under the influence, such as staying overnight, taking a taxi or public transportation.