The world is yours! (for € 2,10)

To promote the MIVB/STIB, we created the travel agency globetourism.be and surprised Brussels’ people with incredible trips for a ridiculously cheap price. So, they could travel to Kyoto, Bali or Quebec for only €2,10.

But of course, it was a trap!

The campaign featured locations that look like exotic destinations but which are actually real places in Brussels. Because the MIVB is not only taking you to your usual spots, it also can take you to beautiful holiday destinations and Brussels’ best kept secrets.