Give some love to the places you love

Client: Mooimakers

Every year, Mooimakers calls out to people to participate in ‘De Lenteschoonmaak’. A big, organized cleanup, initiated by all local authorities in Flanders. In the run-up to De Lenteschoonmaak, we asked people to give some love to the places they love, by cleaning them up. We did this in online video’s, radio ads and a very sensual key visual.