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Luck is on your side
Client: Mooimakers
In Belgium, while littering is a major frustration, 86% of people admit to doing it themselves. To address this, we launched a campaign for Mooimakers, using the principle of karma: those who pick up trash will experience good fortune. The campaign encourages people to take their waste with them through interactive online videos, social media, and radio spots. The production was led by RAKET, with direction by Usman Abdul.
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