The counting kid

Client: Vluchtelingenwerk Vlaanderen

To draw the attention to this sad figure, we created a striking PR stunt. A statue of a child was installed near Place du Luxembourg, right across the European institutions. The child is symbolically playing ‘hide and seek’ with friends and counts to 18,292, which takes more than 9 hours without pause. This number matches the number of missing refugee children in Europe between 2018 and 2020.