Avoid a heavy fine with a light effort

All Projects Avoid a heavy fine with a light effort

Client: Mooimakers

We all face challenges when disposing of waste: no bin nearby, an overflowing bin, or trash blown away by the wind. Many find it a hassle to pick up waste or carry it to the nearest bin. However, the fines for littering are no small matter—they can reach up to €500.

To spread this message across Flanders, we launched a campaign for Mooimakers, visible on highways, OOH billboards, online, and on the radio. Photography was by Koen Demuynck, production by RAKET, and Sonhouse handled radio production.

Sonhouse Mooi Makers Handhaving Radio 30s VL Peuk Full Scale Mix 190924 Sonhouse Mooi Makers Handhaving Radio 30s VL Chipzakje Full Scale Mix 190924

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